illustration by anum
noun:Generation Y; plural noun: Generation Y’s
the generation born in the 1980’s and 1990’s, comprising primarily the children of baby boomers and typically perceived as increasingly familiar with digital and electronic technology.
Thank you Google for your definition of Generation Y.
I agree that these children were reared on the digital and weaned on the electronic.
Their fingers move at lightening speed when it comes to a keyboard and social media is their form of meaningful communication.
They spent their adolescence in the company of Facebook and their early twenties snapping selfies.
They don’t know anything different…they are Generation Y.
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There is something else I thought of… on a lighter note…
The female Generation Y could be considered the “handbag generation”.
For many of them the raison d’être is a designer handbag.
The correct handbag provides prestige… and a boost to the self esteem… You are remembered, revered for carrying the latest.
The right handbag will be fought and sought over at any cost… They reach cult status at the hands of the professionals.
Generation Y aren’t swayed by the quality, the workmanship… the how of manufacturing… and never, ever the practicality.
They want it because it’s the one to want… They aspire to buy in.
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I must stop and declare my hand at this point….
I love a good bag and am guilty when it comes to lusting after the latest… and yes… I have more handbags than one woman could possibly need… but I still covet more.
There, I said it…
If you have handbag fever, there is no cure.
The difference is, I am a grown up.
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When I was younger I adored bags, just as much as I do today, but I had no conception of “designer”.
Back then, my accessory choices did not define me in the same way that they define females today.
I was taught to “cut my coat according to my cloth’… and that was the way it was.
Today when I see young girls, with muscles clenched and arms raised, to support the latest “must have’… I am curious.
How do they afford these beautiful handbags that cost more than one month’s salary? And if they can… why aren’t they putting that investment towards something more longer lasting?
That’s what we were taught… it sounds terribly old fashioned… I know… but that’s how it went.
Luxury goods were a privilege… an advantage of maturity… and something to be worked towards.
The ‘handbag generation’… It is how it is… Love to hear your thoughts? xv