I have been meaning to tell you all about Ruuby.
I need to start at the beginning.
I woke up today and thought I want to tell you about my girl; I am proud of what she has accomplished and sometimes as mothers we forget to sing our children’s praises enough.
My daughter Venetia has always been clever and I know it is her mother speaking but I am allowed to tell you. She is gorgeous, fun, vibrant and totally brilliant.
What I love about her most, she has no fear.
She takes risks, faces change head on and is comfortable with doing so; the mother less so when it comes to some of her “risks”.
She had an excellent academic career, ticked all the boxes and started her working life in a very highbrow and intellectual space. We thought she had found her metier and would settle into her world and march her way up.
I should of known better; she is my daughter.
A year or so ago she told us, out of the blue, she had an idea for her own business. Why was I surprised? This was the child who had one entrepreneurial idea after another as a little girl.
The surprise was the idea.
She wanted to create an app for beauty bookings in London; a concierge service for all beauty requirements both at home and in salons and spas. Venetia saw a gap in the market and she filled it.
She forgot her old life of political risk assessment and turned her mind to the business of beauty.
In her words, “Jump and the net will appear.” I admire her bravery; she has probably had the most challenging time of her life but also the most rewarding.
Along came Ruuby.
Ruuby with two “u”s and a whole lot of beauty.
Ruuby has revolutionised the way I have my beauty treatments. The best thing about a daughter with a beauty app is I get to be spoilt. Every salon has to be screened and every therapist trialled; no complaints here.
The home treatments are my favourite.
Beauty at home saves so much time whether I want to cover the basics or relax and have a spa like massage. London is a city that takes energy to get about; Ruuby saves all that.
If you are coming to London download the app; it is as easy as Uber but so much more fun.
If not you can read her Ruuby magazine here for the latest and greatest in beauty.
Sometimes mothers just can’t help themselves, xv.
All About Ruuby
image eva herzigova for paris vogue 2016