V A is a long standing and recognised digital creative; her voice resonates with many. In the last ten years, the site has developed into an online destination for fashion, beauty and lifestyle advice. Her sense of style, editorial flair and practical counsel offers an inspired and graceful approach to living.

V A is a long standing and recognised digital creative; her voice resonates with many. In the last ten years, the site has developed into an online destination for fashion, beauty and lifestyle advice. Her sense of style, editorial flair and practical counsel offers an inspired and graceful approach to living.

Stories

Stories

Weekend Red -y: Rouge D’Armani Matte 403

Is there a perfect red lipstick? I believe there are many perfect reds and as a very frequent wearer of rouge lips, I know this to be true. Every now and then I find a matte red that stops me in my tracks,

Five Tricks: Five Years Better

five tricks to look five years better?   A bit of a tease but I'm willing to make the effort if it makes me feel better. There are certain “grooming” jobs I have done regularly otherwise all is not well with the world. Lockdown made the lack of these even more obvious.   Simple beauty, hair and make-up rituals make all the difference to how I look and feel in myself.

Grey: Going, Going And Very Much Gone

Going grey is not a new conversation here at VA. We have been talking about and practicing the silver switch for many years. I read yesterday how "silver influencers" are the new demographic for brands; finally they are realizing we have not only much to say but also bastions of excellent taste. 

Good Morning Beauty: It’s All In The KISS

Not that kind of kiss. Although it never hurts, the keep-it-simple-stupid kind of morning beauty routine is the one I'm talking about. Wherever I am, whatever the day I practise the same morning routine and it is a simple one. Like cleaning the teeth, I can't get going without these well-established rituals. I might beauty-up at a different time of the morning but certain routines and products are non-negotiable. Habit? Yes, definitely. There is not only a degree of comfort in practising routine but also the obvious benefits reaped from regular skincare. Necessity? Yes, absolutely, I think so.