I read an article about “the rise of the over 50 influencer” on the weekend and I took slight offence.
Not because I am over 50, but because the point of difference is all about their age.
Style, beauty, creativity and influence have absolutely nothing to do with age. I am glad designers are finally working with older models and advertorial campaigns are featuring all ages but the truth is very plain, you either have it or you don’t.
Personal style is not a number and simply being young and beautiful is not enough. That does not make for “influence”. True style comes from within – it’s inherent, cultivated through passion and understanding in equal parts. Memorable style means a great eye and an ability to “see”, to envision more than what is face value. Older women who are considered today’s “influencers” would have known how to put it together from an early age. Fashion lovers are fashion lovers all throughout their lives – it doesn’t stop and start – just because they are moving forward.
Advanced, advancing or ageless? What are those words, other than catchy?
My style is not advanced, nor behind and certainly not young or old; it is mine. ‘Senior’ fashion, hardly. Women, who have it, have had it through the centuries and it wasn’t determined by their birthday.
We women, are individuals despite our age.
Diane Keaton was one of the women mentioned in this article, mentioned because she now features what she is wearing on her Instagram account. This makes her a fashion “influencer”; this talented and exceptional woman has been an influencer for decades and not because at 73 she dresses like a rock star. She always has and always will. It is who she is.
Are journalists and those supposedly in the know only just realising women of many ages are enviable when it comes to their style? Experience is undervalued in our culture and it saddens me if we are dismissed because of a number. If nothing else, this makes me want to get my ‘A game’ on when it comes to what I’m wearing.
Apparently, the ‘Over 50’s’ influencers are making traction in social media because of the connection to our audience and our authenticity. I would hope that has never changed and I had as much connection in my 40’s as I will in my 60’s.
I don’t want to be noticed because I happen to “look good for my age”. Forget that.
I want to look and feel fabulous because I am me. What about you? xv
When All Else Fails, Wear A Turtleneck
this feature contains affiliate links
image diane keaton, vanity fair