16 Sep 2019

Are You Ready For A Personal Shopper?


Do you use a personal shopper?

I never have; I have always been so sure of what I want.  For me, it is more a question of eliminating than accumulating. Ever since I can remember I have had a penchant for shopping – not needless or pointless acquisitiveness  – when I need something I know what it is, where it is and what suits me.

I am fortunate like that.

Navigating online is easy for me and accessing shops takes me minutes not hours. Walking in and I immediately know whether there will be something for me. Where I found this ability I have no idea but it has been forever with me. Shopping with friends is heaven I can tell exactly their style and what will work for them. We may be polar opposites in our tastes but I still can see what they might otherwise miss.

Here at VA I see myself as a kind of “personal shopper”.

I absolutely love making fashion recommendations and choosing the items we feature here. Navigating the trends and finding a way for them to suit us is what motivates me for while I know appearance is minuscule in the large scheme of life, it does help with our self-confidence.

When our personal style feels right everything else is that much easier.

Recently I have felt a little stuck.

It is not like me at all. Our daughter’s wedding is coming up next year and I don’t know what to wear, let alone what I would like to wear. This is unfamiliar territory; I must sit tight and trust the ideas will come.

I believe personal shoppers are a brilliant idea if you don’t have the time to follow favourite influencers, scroll online or spend hours sifting through garment racks.

There are skills a personal shopper must have if they are to help rather than hinder.

Understand your style and lifestyle. There is nothing worse than someone totally off the mark.

Underwhelm not overwhelm. Too much choice leads nowhere.

Be a body shape expert. Know what flatters.

Respect price point. 

Know where to spend it. Is it an investment or a one-off?

When I make suggestions here at VA I hope I am within these boundaries. I don’t know you all personally but I believe we share similar fashion viewpoints and are striving to be in the same place. Fashion becomes narrower as we learn more about us; it is not about enjoying it less but knowing us better. I prefer to invest smarter – too much consumption isn’t what our world needs – and follow my cost-per-wear philosophy.

Shopping is all about the “personal” whether someone helps or not. Don’t you think? xv

Invest Smarter

suistudio double breasted blazer in pinstripe  ||  wool & mohair  ||  silk & cotton

this feature contains affiliate links

images, mansur gavriel, giampaolo sgura for vogue germany 2016

VA In Your Inbox

subscribe for updates from vickiarcher.com

In This Post:




Yes Vicki- you are our personal shopper! You have introduced so many ideas, products and labels to us. Nordstrom online has been a revelation, I love it when you curate sale time for us! I offer a silent thanks to you every time I pull on my J Crew Pixie Pants (Lift, control and comfort!), at your suggestion I invested in a Burberry Kensington Trench and wouldn’t dream of a long haul flight without a cashmere poncho!!! Don’t even start me on Caftans- from Fiji to Bali to Santorini I waft!
As for your wedding outfit- well it will be gorgeous- that’s a given. The style of the wedding sets the theme- are you in a castle or a wildflower field? Your daughter will have a picture of her day already in her mind and you will go with the flow! Daughters are very good at keeping us on track I find! Don’t stray too far from the style you feel best in- might I suggest a peek at Emilia Wickstead right there in London?


Brilliant suggestion Deb… I am a big fan of Emilia Wickstead… it’s funny her clothes don’t have a huge hanger appeal but on they are super flattering, feminine and beautiful… Thank you!!! Great idea :) :)


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

powered by chloédigital
Read previous post:
Weekend Wardrobe: Bring Out The Cashmere