The beautiful Helen Mirren has been chosen as the UK ambassador to L’Oreal Paris.
L’Oreal Paris have described Helen Mirren as , “brilliant, irreverent, beautiful, sexy and quintessentially British.”
She is all of those.
Recently there would appear to be a change of heart in fashion and beauty direction.
Advertisements have begun to feature many more mature models and actresses.
Think Charlotte Rampling and Nars.
Helen Mirren at 69 is a fabulous role model… and her words should resonate far and wide.
“I am not gorgeous, I never was, but I was always OK-looking and I’m keen to stay that way. “I hope I can inspire other women towards greater confidence by making the most of their natural good looks.”
“Your 40s are good. Your 50s are great. Your 60s are fab. And 70 is f—— awesome. I’m not quite there yet, but almost.”
Perhaps the industry is recognizing that it is the 50+ age group who are the most lucrative demographic.
L’Oreal Paris seem to understand this, they have featured both Jane Fonda and Julianne Moore in past campaigns.
Are we finally coming to terms with maturity and realising that fashion and beauty are not the exclusive playgrounds of the young?
I do hope so. It’s about time… xv
ps readers raved about l’oreal youth code luminize super serum… i am going to try it… :)
