In the last ten years, vickiarcher.com
has developed into an online destination for fashion,
beauty and lifestyle inspiration.
The Aim
A VA curated shopping experience that is easily accessible for women.
Navigating trends can be a minefield for most and Vicki’s ability to identify “what she wants” saves valuable time.
The Approach
Weekly changing fashion, beauty and lifestyle edits offering VA’s curated take on what’s what. Hand chosen specifically for her well-established community of readers.
Permanent wardrobe essentials, street style necessities and a beauty glossary of edits on demand.
The Focus
Women want trustworthy recommendations for not only the current trends in fashion, and beauty but also for what really works.
Vicki has always had an ability to edit and share the very best. Her eye for beauty and detail is evident in all her choices.
Following Vicki’s lead and having confidence in her ability to source the best is like having your own personal stylist.
Behind the Screen
I believe sleep is one of the greatest beauty secrets and that yoga practice is about so much more than a flexible body. I’m stoic in mind and strong in self-will yet I have a weakness for liquorice, candy and lemon meringue pie. I’ll pass on the jelly, trifle and tapioca thank you. Gelato over sorbet any day.
Family is my world, my husband my hero and my friends are the icing on the cake. There is nothing like a giggle with a girlfriend or cuddles from grandbabies; they are the second chance to experience and luxuriate in unconditional love.
Home is my castle, and I am excited by interiors – I wish I couldn’t care how they looked, moved the furniture less and made more time to bake. Houses are my great fascination, and I am forever craving a change. I have lived in Australia, France and the United Kingdom but who knows the next stop. My greatest fear is to stop doing and stop learning. Italian is up there on my list.
I wanted to be a psychologist, studied history and ended up in fashion. Then came the writing. The one consistency in my world is reading – I cannot sleep without turning a page. My favourite text is the Count of Monte Christo and it’s time to read it again.
My best colour is pink and yet I rarely wear it. My wardrobe would suggest I wear black and only black; that’s near enough to the truth and yet a summer breeze can have me in a rainbow of colour. I’m at home in vintage, designer and high street fashion but prefer a mix of all three. Heels are my fantasy and sneakers my reality with or without diamonds and pearls. A tailored blazer is always a good idea. Fragrance is my memory and fleur d’oranger my scent.
As a great believer in the value of change and flexibility I rarely sit still, I embrace the unknown and I want this new digital home to reflect my sentiments.
The Fortnightly issue
