V A is a long standing and recognised digital creative; her voice resonates with many. In the last ten years, the site has developed into an online destination for fashion, beauty and lifestyle advice. Her sense of style, editorial flair and practical counsel offers an inspired and graceful approach to living.

V A is a long standing and recognised digital creative; her voice resonates with many. In the last ten years, the site has developed into an online destination for fashion, beauty and lifestyle advice. Her sense of style, editorial flair and practical counsel offers an inspired and graceful approach to living.

Edit by: Vicki
Mar 04, 2019

In Conversation: The “Rise” Of The Over 50 Influencer

The “Rise” Of The Over 50 Influencer on vickiarcher.com


Really? 

I read an article about “the rise of the over 50 influencer” on the weekend and I took slight offence.

Not because I am over 50, but because the point of difference is all about their age.

Style, beauty, creativity and influence have absolutely nothing to do with age. I am glad designers are finally working with older models and advertorial campaigns are featuring all ages but the truth is very plain, you either have it or you don’t.



Personal style is not a number and simply being young and beautiful is not enough. That does not make for “influence”.  True style comes from within  – it’s inherent, cultivated through passion and understanding in equal parts. Memorable style means a great eye and an ability to “see”, to envision more than what is face value. Older women who are considered today’s “influencers” would have known how to put it together from an early age. Fashion lovers are fashion lovers all throughout their lives – it doesn’t stop and start – just because they are moving forward.


Advanced, advancing or ageless? What are those words, other than catchy?

My style is not advanced, nor behind and certainly not young or old; it is mine. ‘Senior’ fashion, hardly. Women, who have it, have had it through the centuries and it wasn’t determined by their birthday.


We women, are individuals despite our age.

Diane Keaton was one of the women mentioned in this article, mentioned because she now features what she is wearing on her Instagram account. This makes her a fashion “influencer”; this talented and exceptional woman has been an influencer for decades and not because at 73 she dresses like a rock star. She always has and always will. It is who she is.


Are journalists and those supposedly in the know only just realising women of many ages are enviable when it comes to their style? Experience is undervalued in our culture and it saddens me if we are dismissed because of a number. If nothing else, this makes me want to get my ‘A game’ on when it comes to what I’m wearing.


Apparently, the ‘Over 50’s’ influencers are making traction in social media because of the connection to our audience and our authenticity. I would hope that has never changed and I had as much connection in my 40’s as I will in my 60’s.



I don’t want to be noticed because I happen to “look good for my age”. Forget that.

I want to look and feel fabulous because I am me. What about you? xv




When All Else Fails, Wear A Turtleneck

black turtleneck  ||  majestic paris full sleeve  ||  majestic paris half sleeve  ||  akris punto stretch 




this feature contains affiliate links

image diane keaton, vanity fair

Edit by: Vicki
In This Post: Lifestyle , Shopping Stories