V A is a long standing and recognised digital creative; her voice resonates with many. In the last ten years, the site has developed into an online destination for fashion, beauty and lifestyle advice. Her sense of style, editorial flair and practical counsel offers an inspired and graceful approach to living.

V A is a long standing and recognised digital creative; her voice resonates with many. In the last ten years, the site has developed into an online destination for fashion, beauty and lifestyle advice. Her sense of style, editorial flair and practical counsel offers an inspired and graceful approach to living.

Edit by: Vicki
Jun 01, 2020

Has A Spell Been Broken?

Has A Spell Been Broken? on vickiarcher.com

 


Some would describe it as a spell.
I’m not talking magic but how changes in our behaviour during the pandemic is as if a “spell had been broken”.

I didn’t come up with this myself and I wish I had because I am wondering if it is not a very apt way of describing many of our feelings right about now. As we prepare to re-enter and face our world, I think we feel differently – about many things.


This particular reference was about consumption. Referring to the “how much” we have consumed in physical items and the question of will we be prepared and responsive when it comes to consuming less? My feeling is many of us want to buy less and be more creative and sustainable in how we live our lives. My instinct tells us we will forgo constant and irrelevant shopping for an investment strategy which, finds us spending in a more considerate manner. Will we fall in love with vintage all over again and focus our attention on recycling? This would be most applicable for home wares and fashion and the philosophy behind THE EMPORIUM, my online showcase.


It’s not hard to accept many of us were over-consumers and probably have much more than we need. Of course, I do when it comes to fashion and beauty. Honesty would make me admit this to you and while I won’t be giving up this passion anytime soon I will be deeply thinking about what I do choose and also what we speak about here.


 

I have always written from the heart and found VA a wonderful platform to share my ideas – my instinct is telling me we are thinking and feeling very differently right now.  We have covered many subjects in the last ten years and they all connect back to an aesthetic basis and my love for beauty in all avenues of life. That will never change but how we approach this, might. I’m asking myself these questions – what am I reading, where do I want my focus to be? How do I want to communicate?



Has a spell been broken? Do you agree, do tell? xv

 

 

Edit by: Vicki
In This Post: Lifestyle