V A is a long standing and recognised digital creative; her voice resonates with many. In the last ten years, the site has developed into an online destination for fashion, beauty and lifestyle advice. Her sense of style, editorial flair and practical counsel offers an inspired and graceful approach to living.

V A is a long standing and recognised digital creative; her voice resonates with many. In the last ten years, the site has developed into an online destination for fashion, beauty and lifestyle advice. Her sense of style, editorial flair and practical counsel offers an inspired and graceful approach to living.

Stories

Stories

Weekend Wardrobe: Flutter Sleeves + Embroidery

Feeling a flutter? Around this time of the year, I do look forward to more . Relaxed dressing conjures holidays, calmness and generally a more casual way to dress. A little bohemian, a touch of embroidery and plenty of room to move are the components I am looking for.

Good Morning Beauty: It’s All In The KISS

Not that kind of kiss. Although it never hurts, the keep-it-simple-stupid kind of morning beauty routine is the one I'm talking about. Wherever I am, whatever the day I practise the same morning routine and it is a simple one. Like cleaning the teeth, I can't get going without these well-established rituals. I might beauty-up at a different time of the morning but certain routines and products are non-negotiable. Habit? Yes, definitely. There is not only a degree of comfort in practising routine but also the obvious benefits reaped from regular skincare. Necessity? Yes, absolutely, I think so.
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